浅析我国钢铁市场的市场营销策略.docVIP

浅析我国钢铁市场的市场营销策略 [论文摘要]：在金融风暴过后，国际经济动荡，钢铁市场价格不稳定。致使各钢铁贸易商损失惨重。随着金融风暴影响的消逝，人民的物质生活水平不断地提高，对居住条件的要求提高，以致房地产行业一片走好，带动着国内钢材市场不断升温。但同时，国外铁矿价格的不稳定，以及国内煤矿事故的频频发生，以致钢贸商处于犹豫的状态，不知道将来的路该怎么走？因此，在本篇论文中，我要分析一下社会的形势，市场的状况，以及将来作为一个钢铁贸易商如何有效的经营，如何发展，收复失地。即主要通过对以往和当前的钢材市场状况了解，和当前钢材价格走势的分析，以及对当前钢材市场的swot分析，探索出今后钢贸商的市场营销发展战略以及营销策略的变化。 [关键词]：钢贸商;金融危机; SWOT; 市场营销策略 [Abstract] In the financial turmoil, the international economic turmoil, the steel market price instability. Cause the iron and steel traders suffered huge losses. With the passage of the financial turmoil, the peoples material living standards improve, improve the living conditions of demand, resulting in a properly take the real estate industry, led the domestic steel market has been heating up. But at the same time, instability in domestic iron ore prices, and domestic coal mine accidents occur frequently, resulting in steel trade business in the state of hesitation, not sure how to get the road? Therefore, in this paper, I want to analysis of the social situation, market conditions, and future as a steel trader how to effectively operate, how to develop, recover lost territory. That is mainly on the past and current understanding of steel market conditions, and the current steel price trend analysis, as well swot analysis of current steel market, steel trade to explore the future development of business marketing strategies and marketing strategy changes. [Key words]steel trade and business; financial crisis;swot; marketing strategy 目 录 引言………………………………………………………………………1 关于我国建筑钢材市场概况介绍……………………………….1 （一）09年国际钢材市场概况分析……………………………………………1 （二）09年我国钢材市场的整体概况分析……………………………………2 二、09年钢材价格走势分析及2010年展望………………………4 （一）09年国内市场钢材价格变化趋势因素分析……………………………4 （二）我国刚贸商参与激烈市场竞争的必然要求……………………………5 三、我国钢贸商参与竞争的SWOT分析…………………………………7 （一）钢贸商外部环境分析…………………………………………………… 7 （二）钢贸商内部环境分析……………………………………………………8 （三）钢贸商的SWOT分析总结………………………………………………9 四、我国民间钢贸商的市场营销发展战略……………………………10 （一）调整经营策略 建立营销新模式………………………………………10