论现代化旅行社的管理论文1.docVIP

论现代化旅行社管理 姓名：刘巧云 专业：旅游英语 年级：专科 学号：1305021007 摘 要 在21世纪的今天，网络已经家喻户晓，遍布八方,而对于旅游者这类消费人群来说，网络的普及率更高。与大型旅行社实现集团化、中型旅行社实现专业化和连锁经营相适应，我们设想的目标模式对众多小旅行社的调整是通过内部改造或增设的方式，在全国范围内实现网络化，成为旅行社业面向旅游者的窗口。旅行社的网络化实际上是由旅游需求的特点所决定的，因为随着社会经济的发展和人们受教育水平的提高，旅游需求在我国也将日益普及，其结果是旅游需求可能在任何一个地方产生，为了便于消费者的需求和购买，旅行社营业的场所必须广泛设立于消费者便于购买的所有地方，即所谓的网络化布局。况且，网络的开发如果比较成功，那么对于产品在其他方面的投资宣传就可以相应减少，为旅行社在开发新的产品上或其他用途上留有更多可支配资金。 关键词：旅行社，管理，资源整合 Management theory of modern travel agency Name: Liu Qiaoyun professional: tourism English grade: college student number: 1305021007 Abstract： In the 21st century, the network has been a household name, all over, and to consumers, such as tourists, network penetration is higher. Realize collectivization and medium-sized travel agencies with large travel to professionalize and chain management, the goal of our vision pattern adjustment is through the internal transformation of many small travel agency or adding way of achieving nationwide network, become the window of the travel agency industry is geared to the needs of tourists. Travel agency network is actually determined by the characteristics of tourism demand, because with the development of social economy and people affected by the improvement of education level, travel demand in China will be increasingly popular, as a result, the tourism demand may arise in any one place, in order to facilitate the needs of the consumers and purchase, the travel agency business sites must be widely set up in all parts of the consumers to buy, known as the network layout. Besides, the development of the network if successful, then for the product in other aspects of the investment promotion can be reduced correspondingly, for travel on the development of new products have more disposable money or other USES. 一、我国旅行社业经营体系剖析 我国旅行社业经过十几年的发展，已形成一定的规模，并在行业法规、行业制度和市场机制的双重作用下形成了自身的特征：从我国旅行社业的类别结构来看，国内社占压倒优势；从我国旅行社业的规模结构来看，小规模旅行社占绝对多数；从地理分布情况来看，我国旅行社在全国的分布基本合理；行业利润逐年下降，我国旅行社业正逐步