如何对客户进行分析[2].pptVIP

如何对客户进行分析 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 什么是客户分析 根据客户信息数据来分析客户特征 评估客户价值 为客户制订相应的营销策略与资源配置计划 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 客户分析的好处 通过合理、系统的客户分析，企业可以知道不同的客户有着什么样的需求 分析客户消费特征与商务效益的关系，使运营策略得到最优的规划 可以发现潜在客户，从而进一步扩大商业规模，使企业得到快速的发展 使销售人员对自己的客户群进行合理的分类并规划跟进的时间和所花费的精力，提高工作效率 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 分析客户的方法 邮件举例 1、判断客户的购买欲有多强 不管是面谈，电话沟通或者是邮件往来，首先将客人谈判的细节做好详细的记录，要区分清楚他是“真的买家”还是“打听行情的买家” Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 分析客户的方法 邮件1、This is Ada from ****., Ltd.My Colleague exchanged name card with you on China sourcing fair.As sole representatives in Hong Kong Taiwan of a mail order company in the USA, We sell a variety of items rainge from home appliance, heaters, cookers, frame and much much more products.Our customer is a mail order company with over thirty years old history in USA.Now they are very interested in the product of the solid scarf necklace pg4(OFN-380P,GR,Pu) for USA market. So could you please provide the price and information of the item?Hope we have chance to establish business relationship in the furture. ? I would be very grateful if you could arrange to send me: ? FOB Price Features and spec. Quotes with packing Minimum order Delivery Date Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 两封询盘，你觉得哪个客户购买欲比较强呢？ 邮件2、I want to buy scarves, please send catalog and price, Thanks, Florin Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2、辨别真假买家？行家还是生手？ 这种方法的条件是--你所提的问题客人要有所反应 只要问几个关键性的问题，如：产品的规格、技术参数，希望接受的价位，打算订购的数量，做什么品牌，和中国的哪些企业有过生意往来，等等，通过这些大致可以区分出客户的“真”与“假”，“实”与“虚”