销售管理有利润的客户关系9【26页】.pptVIP

Product, Services, and Branding Strategies Chapter 9 Objectives Be able to define product and know the major classifications of products and services. Understand the decisions companies make regarding their individual products and services, product lines, and product mixes. Objectives Understand how firms build and manage their brands. Know the four characteristics of services and the additional marketing considerations that services require. Review additional product issues related to social responsibility and international marketing. Case Study Cosmetics companies sell billions of dollars wo