C3营销思维及营销伦理.pptVIP

* * * * * * * * * * * * * (二)营销伦理思想流派 一、营销伦理思想 仁 义 礼 智 信 “人性弱点，重“小我”忘“大我”，重“私利”忘“公益”，重“安逸”忘“辛勤”，你经营事业之花必凋谢。” Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 中国传统的营销伦理思想 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 中国传统的营销伦理思想 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 西方传统伦理思想 道义论 德性论 相对 主义论 相称理论 社会公 正理论 功利论 西方伦 理思想 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client