英语应用文写作6Advertisements.pptVIP

5.Phonetic Stylistic Devices (音韵修辞格) eg. 1.Don’t just dream it. Drive it. 心动不如行动。 2.Go well, use Shell. 行万里路，用壳牌油。 3.装修专家，北京龙发。 Beijing Longfa, a decoration star. 4.家有凯歌，增添欢乐。 Kaige brings home happiness. Homework 1.For next generation. (百事可乐) 2. 不打不相识。 （打字机公司广告） 3.Just do it. （耐克广告） 4. 要想身体好，常饮健力宝。 5.What we do, we do well. 6.We are not in the computer business. We are in me results business ---IBM 7. 出手不凡钻石表。 8. 衣食住行，有龙则灵。 （建行龙卡） 9. Your future is our future (汇丰银行) 10. Pepsi-Cola hits the spot Twelve full ounces, that’s a lot Twice as much for a nickel, too Pepsi-Cola is the drink for you 11. 她工作您休息。 （凯歌全自动洗衣机） 12. 喝孔府家酒，做天下文章。 （孔府家酒广告） Unit 4 Advertisements （A） Try to think what kind of things do they advertise for? We work weekends. A world of comfort. You are better off under the Umbrella. Big thrills, small bills. Advertisements Sharp Unlocks the inspiration in you Count on AQUOS for a whole new viewing experience. Once upon a time, a slim, lightweight large-screen color TV was only a dream. Now Sharp made the dream come true with its AQUOS LCD (liquid crystal display). User-friendly. Environment-friendly. Paving the way to greater success. DEMOCRATIC SHARP I. Definition of advertisement Definition: Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Introduction to advertisements  Introduction to advertisements There are three categories of ads: print ads, broadcast ads and direct ads. Print ads: two groups Commercial ads are the ones with attractive type-setting and usually with huge pictures. Classified ads can be of various kinds: wanted, sales, service, even spouse and marriage. Introduction to advertisements two w