重庆科创职业学院授课方案商务英语阅读unit.docVIP

重庆科创职业学院授课方案（教案） 课名： 教 师： 班级： 编写时间： 课题： 教学目的及要求： 1 copywriting and copywriter 教学重点： copywriting and copywriter 2. to learn how to understand the text 教学难点： Tcopywriting and copywriter 教学环节及组织：???Fast reading and finish Exercise 1 on P 51 III. Teaching process Step 1 Introduce the definition of copywriting and copywriter 1 Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs. 2. Copywriters (known as continuity writers in broad