零售China Retail Industry Report, 2009-2010.pptVIP

China retail industry has taken on a trend of sustainable and rapid development in recent years, growing from RMB4.8 trillion in 2002 to RMB12.5 trillion in 2009. The upbeat industry has started to evolve from a single department store / neighborhood store model to a multi-business model, and a modern retail industry pattern dominated by specialized stores, supermarkets and department stores has already come into being. China Retail Industry Report, 2009-2010 Total Retail Sales Growth of Social Consumer Goods, 2002-2009?? Source: National Bureau of Statistics of China; ResearchInChina The total retail sales of social consumer goods rose constantly in the first four months of 2010. The monthly growth rate of total social retail sales remained above 18% for three successive months and tends to increase month by month.? From the perspective of industry sectors, after the financial crisis, the general merchandise sector rebounded remarkably in 2009: the general merchandise was oriented to high-end and individualized consumption in first-tier cities, while regional general merchandise accelerated the expansion and hence caused a consumption boom in third-tier cities. Supermarket Matures Gradually, Concentration Ratio Rises Foreign-funded supermarket magnates are scrambling for bigger market shares in Mainland China, while most of the domestic-funded supermarkets are striving to dominate regional markets; the supermarkets in both third and fourth-tier cities develop faster than those in first-tier cities; the sales growth rates of the shopping malls in the villages and towns of prefecture-level cities and county-level cities/counties are 13-15 and 17-19 percentage points higher than that of first-tier cities. CR Vanguard, being the No.1 supermarket chain in China for years, will develop medium and high-end consumption markets in the future; Wuhan Zhongbai has maintained the most stable growth; Hualian Hypermarket opened new stor