超星尔雅“品类创新”期末考试答案.docxVIP

品类创新一、 单选题（题数：40，共?50.0?分）1运营考量_____，战略考量____1.2?分A、/exam/test/javascript:void(0); \t /exam/test/_blank效率，差异B、/exam/test/javascript:void(0); \t /exam/test/_blank成本，效率C、/exam/test/javascript:void(0); \t /exam/test/_blank成本，差异D、/exam/test/javascript:void(0); \t /exam/test/_blank差异，效率正确答案： A?我的答案：A2家电业的长虹、春兰、小天鹅、容声兴衰的例子说明？1.2?分A、/exam/test/javascript:void(0); \t /exam/test/_blank市场竞争的残酷性B、/exam/test/javascript:void(0); \t /exam/test/_blank产品创新的重要性C、/exam/test/javascript:void(0); \t /exam/test/_blank单一品牌多品类衍生策略的错误性D、/exam/test/javascript:void(0); \t /exam/test/_blank市场创新的重要性正确答案： C?我的答案：C3战术差异可以放大竞争优势，战略差异足以创造新品类，所以什么才是品类创新的基点？1.2?分A、/exam/test/javascript:void(0); \t /exam/test/_blank客户 市场容量 需求 差异B、/exam/test/javascript:void(0); \t /exam/test/_blank市场容量C、/exam/test/javascript:void(0); \t /exam/test/_blank需求D、/exam/test/javascript:void(0); \t /exam/test/_blank差异正确答案： D?我的答案：D4渠道扩张的手法？0.0?分A、/exam/test/javascript:void(0); \t /exam/test/_blank招商B、/exam/test/javascript:void(0); \t /exam/test/_blank分销C、/exam/test/javascript:void(0); \t /exam/test/_blank众筹D、/exam/test/javascript:void(0); \t /exam/test/_blank全选正确答案： D?我的答案：C5以下哪个不是美国西南航空公司采取的策略？1.2?分A、/exam/test/javascript:void(0); \t /exam/test/_blank不提供行李托运B、/exam/test/javascript:void(0); \t /exam/test/_blank降低安检级别C、/exam/test/javascript:void(0); \t /exam/test/_blank廉价航空机票D、/exam/test/javascript:void(0); \t /exam/test/_blank不提供餐饮正确答案： B?我的答案：B6认知心理学的先驱，乔治· 米勒 George Armitage Mille发现人的心智极其有限，只 能记忆有限的信息，人们通常把信息进行分类存储，每个类别通常不能记忆几个以上的信息？?1.2?分A、/exam/test/javascript:void(0); \t /exam/test/_blank10B、/exam/test/javascript:void(0); \t /exam/test/_blank7C、/exam/test/javascript:void(0); \t /exam/test/_blank6D、/exam/test/javascript:void(0); \t /exam/test/_blank3正确答案： B?我的答案：B7防御战原则是什么？1.2?分A、/exam/test/javascript:void(0); \t /exam/test/_blank只有市场领导者才能打防御战B、/exam/test/javascript:void(0); \t /exam/test/_blank最佳的防御就是有勇气攻击自己C、/exam/test/javascript:void(0); \t /exam/test/_blank强大进攻必须加以封锁D、/exam/test/javascript:void(0); \t /exam/test/_blan