企业对外资风险理—以海尔集团为例深刻.docVIP

 宁 毕业论文 企业对外投资风险管理—以海尔集团为例  摘 要 随着市场经济的发展，企业之间的竞争日趋激烈，走出去战略的大幅度推进，为了求得自身的生存和发展，企业选择对外投资是其增加收益的有效途径之一。当然，受国际经营环境复杂性的影响，企业在获取收益的同时风险必然存在，在各种因素的共同影响下，一些企业或者对外投资取得较大成功，或者对外投资失败。 所以企业在对外投资过程中，在面临着各种风险的同时，必须进行有效的风险管理才能有效的控制风险发生来获取效益。本文简述了我国企业对外投资风险管理的概念和相关理论，并以中国企业对外投资风险管理的现状为背景，分析了企业对外投资风险的类型和会产生的问题，并以我国企业—海尔集团为例具体分析了对外投资的现状以及对外投资的具体模式等问题，最后深刻剖析了中国企业在对外投资上的风险管理问题以及最佳风险管理的策略。 关键词：对外投资，风险管理，投资模式 Abstract With the development of market economy, the increasingly fierce competition among enterprises, out to the strategy of a substantial advance in order to obtain their own survival and development, the companies have chosen to foreign investment is one of the effective ways to increase revenue. Of course, the complexity of the impact of the international business environment, the risk must exist of gains, have been more successful under the influence of various factors, some companies or foreign investment or foreign investment failed.Enterprises in the process of foreign investment, while facing various risks, the need for effective risk management in order to effectively control risks to obtain benefits. This paper describes the concepts and theories of risk management of Chinese enterprises to invest overseas, the type of foreign investment risk and will have the status of risk management of Chinese enterprises to invest and our enterprise - Haier Group for example a detailed analysis of the status of foreign investment and foreign investment patterns, profound analysis of the issues of risk management of Chinese enterprises in foreign investment as well as the best risk management strategy. Key words: foreign investment, risk management, investment patterns 目 录 一、对外投资与风险管理的概念和理论 1 （一）对外投资的概念 1 （二）投资风险的概念 1 （三）对外投资主要面临的风险 1 （四）投资风险管理的概念 3 二、我国企业对外投资风险管理的现状 4 （一）我国企业对外投资的发展状况 4 （二）对外投资风险管理的现状 7 三、目前企业对外投资风险管理存在的问题 8 （一）投资项目的技术含量不高 8 （二）企业海外投资战略不明确，难以适应国际市场的需要 9 （三）差异化巨大，缺乏适宜的社会发展环境 9 （四）经营管理方面优秀人才的匮乏 10 (五)财务政策危机的忽视 1