Advertising教学课件5.pptVIP

Unit 1 Advertising How do you build an ad campaign Two main types of advertisements ? commercial ads PSAs Step one: Lead in educate people about health, safety, or any other problem that affects public welfare promote products or service An ad campaign ? Ⅰ.Questions 1.What is an ad compaign? An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. 2.When you start a successful ad campaign, what must you have in mind? A clear aim and an audience 3.Before building an ad campaign, what questions you must consider first? （1）Who is the audience for your ad campaign? （2）What do you want your ad campaign to say? （3）How do you reach your audience? Ⅱ.Fill in the blanks What differs from a ________ ad, an ad campaign is a ________ programme of ads using various kinds ads to reach a certain audience. The ________ of the questions you must first consider are as below: single planned majority 1、Who is the audience for your ad campaign? The people you want to know are your ________audience. ________ determine your audience, what you will need to do ________ a little research and analysis ________ of time. target To are ahead 2.What do you want your audience to say? You ________ decide what you want your audience to know or think about ________you have decided who your audience is. It is important to ________ to the audience to get them to ________ in a certain way. won’t until appeal react 3.How do you reach your audience? There are a great number of approaches to ________ your message ________ when you are putting together an ad campaign. The decision ________ way you want to use should rely mostly on your target audience and which kinds of ads ________ that group best. getting across what reach Key phrases 促进公共福利 一个关于社会关注点的广告运动 使用不同的广告来影响目标观众 心里有明确的目标及观众 理解，明白 让某人做某事 利用不同的媒体 考虑三个主要的问题 确定你的观众 提前做研究及分析 试图吸引观众 设计一次公共福利活动 关心/ 关注一个社会问题 对…感兴趣 影响他们的生活 让你的信息被理解明白 主要取决于你的目标观众 Key sentences It is important to figure o