西方管理学(HUMAN RESOURCE)4.ppt

Establishment of Mission, Vision, and Goals Mission An organization’s basic purpose and scope of operations. 4-* Environmental Analysis 4-* Table 4.1 Analysis of External Opportunities and Threats Stakeholders Groups and individuals who affect and are affected by the achievement of the organization’s mission, goals, and strategies 4-* Analysis of Internal Strengths and Weaknesses Resources Inputs to a system that can enhance performance Tangible, intangible assets 4-* Internal Resource Analysis 4-* Table 4.2 Resources and Core Competencies 4-* Figure 4.5 Analysis of Internal Strengths and Weaknesses Benchmarking process of assessing how well one company’s basic functions and skills compare with those of another company or set of companies. goal of benchmarking is to thoroughly understand the “best practices” of other firms and to undertake actions to achieve both better performance and lower costs 4-* SWOT Analysis and Strategy Formulation SWOT analysis A comparison of strengths, weaknesses, opportunities, and threats that helps executives formulate strategy. 4-* SWOT Analysis and Strategy Formulation Corporate strategy The set of businesses, markets, or industries in which an organization competes and the distribution of resources among those entities Concentration A strategy employed for an organization that operates a single business and competes in a single industry. 4-* Summary of Corporate Strategies 4-* Figure 4.6 SWOT Analysis and Strategy Formulation Vertical integration The acquisition or development of new businesses that produce parts or components of the organization’s product Concentric diversification A strategy used to add new businesses that produce related products or are involved in related markets and activities. 4-* SWOT Analysis and Strategy Formulation Low-cost strategy A strategy an organization uses to build competitive advantage by being efficient and offering a standard, no-frills product Differentiation strategy A strategy an organizatio