HOW TO PUT THEFUNIN YOUR ANNUAL FUND.pptVIP

AJCU-ITM 2001 Conference HOW TO PUT THEFUNIN YOUR ANNUAL FUND … and achieve results THIS IS HOW WE ROLL… What we want you to get out of today. How we hope this afternoon’s session will play out. Canisius College Annual Fund: Who We Are Amy: three years in fundraising, four years in marketing, four years in public relations Kirsten (rhymes with ear): six years in fundraising Annual Fund: three full-time staff, one graduate assistant, two work study students, 30 call center students Our Philosophy The Canisius College Annual Fund implements marketing strategies using fundraising tactics to effectively and efficiently solicit donor constituencies. Know the strengths of your team. Don’t take yourself too seriously! Think outside of the box – in your segmenting, letters, telefunding, direct mail tests, and stewardship. STREAMLINE whenever possible. HAVE FUN! Our Goals Canisius College is in the quiet phase of a comprehensive capital campaign. The annual fund’s goal is to increase giving from $2 to $3 million, a seven percent increase each year for seven years. Year two has just been completed. Our annual goals are the same as yours: Increase giving Increase donors, particularly alumni participation Try to do it both in the same year Canisius College Annual Fund: What We’ve Done During the past three years, the annual fund team has: Increased donors by 22%, of which 17% is alumni Increased annual giving by 14% The call center students have: Increased donors by 37% Increased giving by 55% Decreased refusals by 52% How did you do that? Segmenting Direct Mail: Creative collateral letter writing Testing, testing and more testing! Coordination of campus solicitations Student Telefunding: Three rules of telefunding The calling matrix Leadership Society ($1,000+) How does it fit into the puzzle? Volunteer Engagement Annual Fund Volunteers Engaging Volunteers Segmenting LOYALS, LYBUNTS, SYBUNTS, Lapsed and Nondonors LOYALS: a donor who consistently gives for five c