浅论几种见的网络营销模式.doc

摘 要 本论文论述了几种常见的网络营销模式。网络营销是建立在互联网基础之上、借助于互联网来更有效地满足顾客的需求和愿望，从而实现企业营销目标的一种手段。网络营销可视为一种新兴的营销渠道，它并非一定要取代传统的渠道，而是利用信息技术的发展，来创新与重组营销渠道。营销的目标是使顾客的需要和欲望得到满足和满意，而网络营销只不过是借助互联网络、电脑通讯和数字交互式媒体的威力来实现这一目标。 网络营销模式是指企业借助于互联网进行各项营销活动从而实现企业营销目标的营销模式。互联网发展的不同阶段，网络营销的手段、方法和工具也有所不同，网络营销模式也从单纯的网站建设模式向多元化模式转变。常见的网络营销模式主要有以下几种：搜索引擎营销、电子邮件营销、博客营销、微博营销、微信营销、病毒式营销。 企业根据自身的实际情况从以上几种常见的网络营销模式进行选择开展营销活动，有助于企业快速达成既定的营销目标。 关键词 网络营销 网络营销模式 搜索引擎营销 电子邮件营销 博客营销 微信营销 微博营销 病毒式营销 Abstract This thesis discusses several common network marketing mode. Network marketing is built on the basis of using the Internet, in the Internet to more effectively meet customer needs and desires, thus a means to realize the aim of enterprise marketing. The network marketing can be regarded as a new marketing channel, it does not have to replace the traditional channels, but the use of information technology development, innovation and reorganization of marketing channel. The goal of marketing is to make the customer needs and desires are satisfied and dissatisfied, and network marketing is only with the help of the Internet, computer communication and digital interactive media power to achieve this goal. The network marketing pattern is refers to the enterprise with the help of the Internet marketing activities to achieve the goal of enterprise marketing mode of marketing. The different stages of the development of the Internet, network marketing means, methods and tools are also different, the network marketing is the transformation from the website construction mode of pure to diversified mode. Network marketing mode of common basically has the following kinds: search engine marketing, e-mail marketing, blog marketing, marketing, micro-blog WeChat marketing, viral marketing. The network marketing mode of enterprises according to their actual situation from the above several common choice to carry out marketing activities, help enterprises to quickly reach the established goal of marketing. Keywords: Th