unit 2英语报刊选读.pptVIP

Unit 2 Have foreign MBA, will travel in Chinese business Study the following business terms and concepts. MBA program An entrepreneur Recruiter A business school Supply and demand A state-owned enterprise A multinational company Business network Management consulting Discuss the following question: How important do you think English is to become a successful business executive? Focus on the newspaper: the five W’s A good way to approach an article and extract the key information is to ask yourself the five WH-questions: what? Where? when? Why? who? This key information can usually be found in the first and second paragraphs of an article. Read the article and complete the missing information below: What happened?___________ Where?____________________ When?______________________ Why?_______________________ Who?_______________________ Read the article and answer the questions below: What was Insead’s previous involvement in Asia? Do you agree with the view expressed by the dean of the Singapore campus? How will companies cope in the short term? What, according to the article, will need to change in the long term? What is so special about the Insead-Tsinghua collaboration? Answers to the questions: Insead opened a campus in Singapore. Answers will vary. Companies are to bring in Chinese and non-Chinese expatriates from overseas and develop local employees from entry-level positions to managerial roles. A change in the Chinese education system. The fact that it is the first such collaboration. Collocations: Joint program 合作项目 Western practices 西方做法 Multinational firms 跨国公司 Local market 本地市场 Vast demand 大量需求 Global environment /practice 全球环境/市场/做法 Discussion Would you like to study in another country? Why or why not? “American business schools are dominating the field with their way of business thinking.” do you agree with this? What makes a good executive? List three qualities. * * Insead is hoping to open a school with Peking University. Beijing Th