Models for Structuring CVB n DM PART V 会议局成立模式 第五部.pptVIP

Thank you! How to attract (more) business when funding from public and private stakeholders are being reduced? Discussion: Funding How to manage interests and inputs from various local stakeholders (public and private) with different agendas and opinions? Discussion: Partnership models How to measure, document and communicate ‘Return On Investment’ to local stakeholders (public and private) to create support and buy-in? Discussion: Proving ROI Thank you for attending! Please remember to evaluate the session on SPOTME! 150000 NOK * 150000 NOK * 150000 NOK * 150000 NOK * 150000 NOK * 150000 NOK * 150000 NOK * 150000 NOK * 150000 NOK * Located on the shores of Lake Ontario Major air travel hub to Canada the US Population: 5.5 million in Greater Toronto Region Annual visitors: 26 million Economic Impact: $4.4 Billion TORONTO, ONTARIO, CANADA 1926 – Toronto Convention Tourist Bureau was formed as a not-for-profit co-operative marketing/sales visitor services organization by the Hotel Association of Toronto and the Toronto Board of Trade Initial Funding Model – Public/Private City provided grants to TT for destination marketing services ($600,000) TT staff of (3) History and Funding 1986 – TT incorporated as a non-profit association as the Metro Toronto Convention Visitors Association (known as Tourism Toronto) representing 750 member organizations 1988 - City of Toronto grant reached a high of $10M 1995-2000, grant level diminished from $6.17M to $4.50M History and Funding 1998 – Amalgamation of the City of Toronto with 5 boroughs resulted in MTCVA’s name change to the Toronto Convention Visitors Association (TVCA or Tourism Toronto) TT charged to market the entire Greater Toronto region Tourism Toronto Name Change Tourism Toronto reconfirmed our mandate: Destination Marketing Services Advertising, promotion media service Visitor information Market Research Role of Tourism Toronto R