Communication.Fundamentals.pptVIP

Business Communication Lectured By Prof. Zhu Wanzhong Foreign Languages College, Chongqing University Course Description Objectives: This course is intended to teach Fundamentals of business communication; how to develop communication skills; Strategies for oral communication; Communication across culture; Cross-cultural negotiations; Interpersonal communication; Non-verbal Communication. Customs etiquette and protocol. Message design; Business correspondence; Basic cultural types; Course Description Methodology Case study Problem-solving activity Discussion Presentation Paper writing Course Description Requirements Note-taking Participation in discussion Regular attendance Adequate amount of reading etc. 主要参考书 1. John V. Thill, Courtland L. Bovee (2002) Excellence in Business Communication, fifth edition, 北大出版社 2. Larry A. Samovar, Richard E. Porter, Lisa A. Stefani (2000) Communication Between Cultures, third edition 外研社 3. Locker, Kitty O (1997) Business and Administrative Communication, China Machine Press 4．Murphy, Herta A (1998) Effective Business Communications, China Machine Press 5. Ronald B. Adler, Jeanne Marquardt Elmhorst (2005) Communicating at Work: Principles and Practices for Business and the Professions (商务沟通：原则与实践)，北京大学出版社 6．庄恩平（2004）Intercultural Business Communication: Readings and Cases 上海外语教育出版社 7．Chales Mitchell (2000) International Business Culture, 上海外语教育出版社 8. Mary Ellen Guffey (2001) 商务沟通 – 过程与结果， 东北财经大学出版社，汤姆森学习出版集团 9. 黄漫宇 （2006）商务沟通，机械工业出版社 Chapter 1 Background for Effective Communications in Business ◆Brief introduction to communication Communication in Business Business English: business and English Business correspondence Evolution of business communication A discipline (linguistics, semantics, rhetoric, psychology, sociology, graphic design, management, marketing, economics and information technology) Managerial communication; sales communication; electronic communication; human relations and team building, etc. B