KPMG全套内部培训教程4课件.pptVIP

Re-using Material Reusable Material -- text or graphics from previous proposals that address similar requirements Don’t throw boilerplate together and call it a section Clients/evaluators know when they’re reading generic text, and resent it! Thoroughly review and modify any text or graphics you reuse Tailor the material to the client and the RFP Commonly reused material - qualifications, client profiles, resumes, statistics, capabilities, graphics Always dangerous to reuse technical solutions/approaches Proposal Tone Begin sentences with the client’s concern Show understanding and