〈畅销书籍〉058麦肯锡--CRM行业趋势.pdf

  1. 1、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
  2. 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  3. 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
〈畅销书籍〉058麦肯锡--CRM行业趋势

SA-SU0050-030611-A4 LEADING TRENDS IN CRM Alejandro Picos, Principal Business Technology Office Latin America June 13, 2003 0 SA-SU0050-030611-A4 THREE TOPICS FOR TODAY CRM: Hype vs. reality Winners are addressing three core trends Key actions to accelerate impact 1 SA-SU0050-030611-A4 YEAR 2000 CRM CHALLENGES… ? Real-time personalization ? Limitless customization ? 1-to-1 relationships ? Immediate, multi-channel interactions ? Automated marketing campaigns ? End of Bricks-and-Mortar 2 SA-SU0050-030611-A4 … AND YEAR 2003 CRM REALITIES ? Real-time personalization ? Recognition and tailored offerings ? Limitless customization ? Bounded flexibility ? 1-to-1 relationships ? Segment-based marketing ? Immediate, multi-channel ? 24-hour response times interactions ? Automated marketing campaigns ? Tech-facilitated marketing ? End of Bricks-and-Mortar ? Multi-channel (bricks and mortar alive and well)

文档评论(0)

***** + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档