(英语课件).pptVIP

导(Leading-in) Show students two different videos. (profit ad non-profit ad) the Advertising Game Lesson 3 Objectives By the end of this class, you will be able to : Know the development of the advertisement. Learn to obtain information from the text. Master some important words and phrases. Match the given ads with the kinds of ads referred to in the text Product-sale advertisement Service-sale advertisement Public advertisement 思(Self-thinking) 议（Discussion) Figure out the main ideas of each paragraphs Figure out the main ideas of each paragraphs Paragraph 1. A. The classical advertisement cannot let people know what companies sell. B. The classical advertisement is too simple for people to know anything. C. To know the brand name means where to buy the product in the classical advertisement 展(Display) Figure out the main ideas of each paragraphs Paragraph 2 A. Using good-looking photos in advertising is the best important. B. Present-day advertisement should apply modern techniques of design to fully attract people. C. Classical advertisement is not suitable for today at all. Figure out the main ideas of each paragraphs Paragraph 3 A. Products are sometimes linked with different concepts or ideas. B. Using common ideas to sell products is as old as advertising itself. C. Modern ads must stand out to make themselves attractive Figure out the main ideas of each paragraphs Paragraph 4 A. Some advertisers want to create something that has never been seen before . B. New and unusual ideas often appear in today’s top advertisements. C. Advertisers look for other ways to make people notice their products. Figure out the main ideas of each paragraphs Paragraph 5 A. Not all advertising is about selling products. B. The