ambush marketing.pptxVIP

Ambush marketingReport: Zhang HuayuAmbush marketing ambush advertisinga?marketing strategy in which an advertiser ambushes an event to compete for exposure against competing advertisers. NOT OFFICIAL?INDIRECT MEARNS?The term “ambush marketing” was coined by marketing strategist Jerry C. Welsh while he was working as the manager of global marketing efforts for American Express?in the 1980s.Jerry C. Welshmarketing strategist .After leaving American Express, Mr. Welsh briefly served as head of Marketing and Strategic Development for E. F. Hutton Group, Inc. until its acquisition by Shearson Leh