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THEIR STORY OF EVOLUTION AND THE SURVIVAL OF THE FITTEST ....ppt
In 1996, Stanford University computer science graduate students Larry Page and Sergey Brin built a search engine that would later become Google. That search engine was called BackRub, named for its ability to analyze “back links” to determine relevance of a particular website. Later, the two renamed their search engine Google, a play on the word Googol (meaning 1 followed by 100 zeros). Motorola In the 1930s, Galvin started manufacturing car radios, so he created the name ‘Motorola’ which was simply the combination of the word ‘motor’ and the then-popular suffix ‘ola.’ The company switched its name in 1947 to Motorola Inc. In the 1980s, the company started making cellular phones commercially. The stylized “M” insignia was designed in 1955. The two aspiring triangle peaks arching into an abstracted ‘M’ typified the progressive leadership-minded outlook of the company Mozilla Firefox In 2002, Dave Hyatt and Blake Ross created an open-source web browser that ultimately became Mozilla Firefox. At first, it was titled sPhoenix, but this name ran into trademark issues and was changed to Firebird. Again, the replacement name ran into problem because of an existing software. Third time’s the charm: the web browser was re-named Mozilla Firefox. Prepared by : Siddhant P Chakrapani C Guide: Chemmalar Shanmugam Acknowledgements: /2008/02/11/the-evolution-of-tech-companies%E2%80%99-logos/ /logodesign-A.php Their Story of Evolution and the Survival of the Fittest Let’s take a look at the origin of logos of different companies and how they evolved over time: Apple Inc. A monochrome apple. The first Apple logo was a complex picture of Isaac Newton sitting under an apple tree. The logo was inscribed: “Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” The first logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a bite mark to symbolize the concept of seducti
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