正略咨询-地产行业发展趋势简析.doc

震荡中前行-正略咨询 —— 房地产行业发展趋势简析 自2011年1月26日中央颁布新国八条以来，各地跟随政策相继出台，至今年5、6月份，政策已趋于平稳，截止目前尚未大范围出现量价齐跌的局面。根据CRIC发布的排行榜显示，上半年，前十大内地开发商销售3323亿元，同比增长逾80%，万科、恒大和中海居前三。一面是优秀房企的业绩飙升，一面是消费者的持币待购，市场究竟走向何方？ 我们大胆的对房地产行业下一步发展进行预测： 调控政策短时间内不会松动： 首先，限购令的政治属性注定其短时间内不会消亡。限购令的实质是制止资金进入房地产市场，剥夺民间资金除刚性需求之外的房地产投资权。限购不仅可以收到实效，也能获得民意支持全球最大物流地产企业普洛斯（Prologis）1991年成立，目前旗下实际控制资产达350亿美元，拥有15只物流地产基金，直接持有1222处物业、通过旗下基金间接控制1369处物业，总建筑面积达到4600万平方米。普洛斯不足20亿美元的资本金投入撬动了200亿美元的基金资产，使实际控制资产规模达到350亿美元 为何基金愿意纳入其业务体系中？因为其充分了解了其相关利益诉求，构建了如下的商业系统： 引入投资者后其收益多样化： 引入投资者后，资产回报率变化： 建立体系 合理的商业模式，需要有效的体系进行支撑，包括管控体系、计划体系……但其中最为重要是人力资源体系，如何网络关键人才并形成一支相对稳定而又善战的队伍是决定企业成败的关键，与此同时需要与之建立相匹配的薪酬体系、绩效考核体系、培训体系，辅助以围绕员工工作特点的管控体系建设，风险控制体系建设…… 本文来自正略咨询，更多信息请关注官方微信（微信号：zlzxwx） emotionalBecause of the guerrilla forces in the surrounding area have been withdrawn, activities in the Lakes Cheng Wanjun also refuge in Japanese, Zhu Xi forces became the puppet to attack key targets　Eve puppet attacking in Wuzhen, face the problem of the retreat was to meet the enemy, in a debate within the leadership, some believe that the elves, concentrate a superior force, surely do, early transfer is the best way to reduce losses. 　　Deputy Commander Wang Hesong impassioned statement: Wuzhen hold, is our militarys duty! I have win a series of victories, morale, Wuzhen battle to victory, fight this battle, a Chinese miracle in the history of guerrilla warfare.Commander Zhu Xi did not have much, but the final word. On November 5, we flew over the town for several days, bomb bursts, trembling moan tranquil town in the war. People have the feeling of a catastrophe in the town. 6th reconnaissance around the command personnel brought an urgent intelligence, town-wide panic, in the face of news of the Japanese attack town, to avoid the scourge of war, the majority of people young and old fled to the countryside in the town. Also hard to find a bo