THE MAXFLI SALES FORCE AUTOMATION SYSTEM AT BAT.pptVIP

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THE MAXFLI SALES FORCE AUTOMATION SYSTEM AT BAT.ppt

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THE MAXFLI SALES FORCE AUTOMATION SYSTEM AT BAT

Implementation in Central America a. The disagreement about the importance of MaxFli training for the implementation caused continual frustration. Implementation in Central America b. The limited durability and unreliability of Jornadas. 1)Central America has a tropical climate which might be too stressful for the handheld. 2)Many of the sales routes in Central America are in remote, rugged and isolated locations. Implementation in Central America C. The “suggested order”was not implemented in initial MaxFli due to technical problems. Implementation in Central America 4.The project team chose to focus first on the basics of ordering, invoicing ,and receiving payments. Implementation in Central America 5.The system had been billed as a Panacea, but the user felt they had given up the highly customized sales force automation system they were used to, without gaining the information benefits promoted for MaxFli. Implementation in Central America 6.BATCA now has one of the best communications infrastructures in Central America.The MaxFli now worked in Central America but they have a very simple business and a very complicated tool.They need to balance their with their business. THANK YOU! ANY QUESTION? END THE CHALLENGES OF LOCAL SYSTEM DESIGN FOR MULTINATIONALS: THE MAXFLI SALES FORCE AUTOMATION SYSTEM AT BAT Introduce MaxFli was a business change initiative: a sales force automation (SFA) system created to structure and automate the sales process within multiple locations around the globe. However, after three implementations, the success of Maxfli was in question. Background 1902,BAT had grown In 1996,this business strategy was revised to merge the four independent tobacco businesses into one. 2002,it ranked number 271 in the fortune global 500 list of companies. Birth of MaxFli in Latin America 1.The Origins of MaxFli Y2K-compliant TMD system 2.Choosing for developing Maxfli(exhibition1) February 1998,study to develop the business case for MaxFli May 1998,final ap