格信息发布`消费者偏好差异与价格离中.docVIP

研究领域：微观经济学 价格信息发布、消费者偏好差异与价格离中现象 作者：陈谦勤，华南理工大学，经济与贸易学院 联系方式EMAIL: martychen@ 摘要 互联网市场中信息服务商的收入，来源于向厂商收取的信息发布费用和向消费者收取的信息订阅费用。但是，目前大多数提供价格信息的网站只向厂商收取信息发布费用，而对消费者提供完全免费的服务。什么原因促使信息服务商向消费者采取免费策略呢？本文以消费者偏好差异，内生化的厂商、消费者和信息服务商策略回答这个问题。 ABSTRACT Revenue of an Information Gatekeeper comes in two forms: advertising fees from sellers who advertise their prices on the Gatekeeper’s website, and subscription fees from users who gather price information on the Gatekeeper’s website. However, it is interesting to observe that most Information Gatekeepers provide their subscribers with