Strategic Content Orchestration_Susan Root.pptx

Creating Convening Excellence in Our Organizing Teams Susan M. Root Director, Conference Business Services Strategic Programs ICCA Congress November 2015 4/7/2017 1 IEEE Conferences 4/7/2017 2 Bright minds share the latest research at IEEE sponsored and co-sponsored conferences around the world. 1,600 Annual Conferences Research Collaboration Publications The Beginning… IEEE’s first conference Conferences were recognized as a key AIEE activity right at the beginning The first AIEE technical conference took place on 7-8 October 1884 in Philadelphia IEEE TRANSACTIONS ON EDUCATION, VOL E-23, NO. 3, AUGUST 1980 International Electrical Congress…of scientific men interested in the various departments of pure and applied science…. “ ” 4 IEEE Global Conference BusinessIn 2014 IEEE…. 4/7/2017 5 In Their Own Words… Our Organizers Say Why Conferences Matter Connecting with My Community Conferences are about finding your People Conferences are about finding your Place Conferences are about Access Conferences are about Knowledge Conferences are about Exchanging Ideas Conferences are about Interaction Conferences are about… the Aha! Moment Conferences are about …. Solutions Discovering Your Community Shifting Paradigms in Knowledge, Convening and Community Events no longer exist solely within a specific space and time Knowledge is no longer entirely scarce, controlled and “owned” it is everywhere all the time In the new events world, businesses collaborate for mutual benefit Sharing Owning Controlling Collaborating Conference Trends Modern attendees expect a variety of formats, content and experiences at events Personalization, innovation and rapid adaptation will help us stay relevant Event innovators blend knowledge, commerce, creativity and connection to compete Attendees want to influence content/agenda Our traditional conference business is growing evolving How Do We Create Convening Excellence in Our Conference Organizing Teams? Developing Best Practices Buil