销售管理论文浅谈我国中小企业的营销策略_学位论文.doc

市地： 临沂市 年 月 日 专 业 销售管理 姓名 王汉兵 联系电话 准考证号 133113100034 档案号 通讯地址 青岛理工大学（临沂） 邮编 273400 论文题目 浅谈我国中小企业的营销策略 论文 页数 14 指导老师 张雷 指 导 教 师 评 估 签名 评 审 意 见 签名 答 辩 评 语 签名 毕业考核成绩 主考院校盖章 年 月 日 摘 要 目前社会的快速进步，科学技术的飞速发展和市场竞争的更加激烈，我国大部分中小企业的市场营销观念却仍处于落后的传统营销观念阶段，营销人员的知识不够丰富，对于市场的供需平衡和市场细分，市场定位，营销策略一点都不了解。这严重阻碍着中小型企业的发展。改变旧的营销观念和发展模式，建立的现代营销模式和营销观念，是中小型企业的持续发展的重中之重。目前在这种严峻的市场中，中小型企业在如何寻找自己的发展和生存之路,已成为中小型企业探讨研究的重大问题。市场发展进入新阶段，企业的营销策略不断发生新的变化，旧的营销策略和旧的营销观点已不能适应现在形势下的市场，为此对本文就我国中小型企业的过去和现在的存在的缺点和不足进行浅析，从而得出适应现在中小型企业持续稳定发展营销策略和营销渠道。 关键词：中小企业 Abstract At present the rapid progress of the society, the rapid development of science and technology and more intense market competition, market marketing concept in most of the small and medium-sized enterprises in China is still at the stage of traditional marketing concept behind the marketing personnels knowledge is not enough, the market balance of supply and demand and market segmentation, market positioning, marketing strategy didnt understand at all.This severely hampered the development of small and medium-sized enterprises.Change the old marketing concept and mode of development, establish a scientific concept of modern marketing and the marketing pattern, is the key of the sustainable development of small and medium-sized enterprises.How the small and medium-sized enterprises in the current market of the steep road to actively looking for their own survival and development, has become a small and medium enterprises to explore research on major issues.Entered a new stage of market development, enterprises marketing strategy continuously, the new change of the old marketing strategy and the old marketing idea already can not adapt to the change of the situation now, so in this thesis the past and present of our countrys small and medium-sized enterprises existing shortcom