民易乐网络商务服务平台策划书 大学学位论文.doc

“民易乐”网络商务服务平台策划书 目 录 一、项目摘要·················································4 二、市场环境分析···········································4 (一)产品分析···············································5 (二) 顾客来源以及利益分析·······························6 1、顾客来源············································6 2、利益分析···········································6 (三)网站SWOT分析········································6 三、产品服务·················································7 四、运营模式·················································8 （一）团队介绍·············································8 （二）运营和推广手段······································9 （三）在公司一开始的运营阶段采用························9 五、盈利模式·················································10 六、技术开发·················································10 七、项目进展及未来规划···································11 (一)项目进展················································11 （二）未来计划···············································11 （三）财务分析···············································11 八、平台发展的局限性·····································12 九、融资计划·················································12 十、风险控制及对策········································13 (一)风险······················································13 1、自身风险·················································13 2、行业风险市场风险对策经营风险对策2、行业风险对策3、市场风险对策4、其他风险对策 一、项目摘要。 在今天这个经济高速发展的时代，中国农村的经济之所以发展的相对缓慢，其最重要的原因是农村经济的发展受到生产力落后，传统生产经营方式的影响；再加上我国大量农村市场场所不健全，市场管理交易不规范，市场发展空间小，商品流通量低，农村市场网络化程度低，农产品流通市场量小。而“民易乐” 产品服务平台正是基于农村商品经济需要发展这个大前提以及农村市场的现状，为农民提供的一个信息化平台，其主要的功能是帮助农村里的农民代理出售农产品。 “民易乐”产品服务平台主要依靠现在的农村市场而建立的一家公司，我们通过收集一些关于村民要想出售的货物相关信息，调查市场上顾客多农产品的需求，然后整合、再发布到我们的网站以此来吸引买家的惠顾。该平台还能够使城市和乡村有所交流，从而提高农村的经济发展，可谓是“一举两得”。 民易乐信息网首页 二、市场环境分析。 产品分析 1、现如今在中国农村的不少地区依然存在自给自足的小农经营方式，导致一些农副产品的剩余、囤积，许多人苦于找不到这个可以“出售”的市场，同时也找不到适合的买家来卖出的自己的产品。 2、农产品市场建设迅速发展。我国农产品批发市场不断发展，种类多，其中包括粮油市场，蔬菜市场，水产品市场，肉食禽蛋市场，干鲜果品市场，农产品市场，数目基本稳定，交易额也稳步上升。 3、现在农村与城市农产品最大的差异： （1）田间地头的商品： 现摘的毛豆，黄瓜，茄子，西红柿，现拔的萝卜，割的非菜，现砍的大白菜，现刨的花生，现打的枣，现摘的水果...