臺湾科技大学资管系周子铨 博士 20080923@MCUT.edu.tw.pptVIP

台灣科技大學資管系 周子銓 博士 2008/09/23@MCUT.edu.tw 個案教學-管理教育趨勢 大綱 Harvard參與式教學 Program on case method and participant-centered learning ERP更換決策與組織變革個案 QA The Case Method The case method forces students to grapple with exactly the kinds of decisions and dilemmas managers confront every day (真實管理決策與困境). In doing so, it redefines the traditional educational dynamic in which the professor dispenses knowledge and students passively receive it (Delivery vs. take away). The case method creates a classroom in which students succeed not by simply absorbing facts and theories, but also by exercising the skills of leadership and teamwork in the face of real problems (知與行並重). Harvard Business School Harvard大中華地區的PCMPCL (2005-2007) 台灣科技大學 台灣大學 政治大學 交通大學 雲林科技大學 中山大學 東海大學 MOE project team! … 北京大學 上海復旦大學 中山大學 中歐管理學院 … SG:NUS, NTU, SMU HK:HKU,HKUST,… Macau: MUST 個案準備 重視過程，而不重視答案，因為…沒有答案。 主角是學生，個案討論過程中，學生要特別去想”為何我沒有想到此觀點”。 教室如舞台，台上、台下、前台、後台共創教學價值。 個案教學法表面上教師開口機會較少，課堂大部分時間均留給學員，但這並非蘊含教師之準備工作可以減少。事實上，在個案教學法下，教師所要付出之備課時間乃相當龐大。開學之前要先熟稔學員之背景資料，因為上課中不僅要有豐富之專業知識以回答學員各種即席高見，並且要相當留意學員的心理感受。而授課過程中所用之肢體語言、口語文字，都必須事先經過謹慎思考與計畫，才能使課堂討論不流於無的放矢之漫談或譁眾取寵之笑話。(政大 e-paper: .tw/coc/news/epaper/ep145.htm) Harvard 個案範例 - Story Case: Rob Parson at Morgan Stanley Rob Parson was a star producer in Morgan Stanleys Capital Markets division. He had been recruited from a competitor the prior year and had generated substantial revenues since joining the firm. Unfortunately, Parsons reviews from the 360-degree performance evaluation process revealed that he was having difficulty adapting to the firms culture. His manager, Paul , faces the difficult decision of whether to promote Parson to managing director. Paul must also complete Parsons performance evaluation summary and conduct Parsons performance review. Harvard 個案範例 (1)Have you ever faced a managerial challenge similar to the one Paul face? How did you think about it at the time? What did you do any why? What was the outcome and consequence? (2)What is your assessment