外食產业发展与食品制造业之关系.pptVIP

外食產業發展與食品製造業之關係 討論人:陳佩綺 食品製造商與中食外食間之關係 Consumer Trends Homemade meals fell to a new low, 917 meals per person Vs. 933 in 1990, while restaurant meals increased 14%. BUT, consumers want to eat at home. More than 1/2 of restaurant meals were consumed outside the restaurant, table service dropped to new low of 23% from 27% in 1990. 80% restaurant growth is from fast food. Olvia Barker USA Today, taken from R. George J. Stanton, 5/2000. What Drives the At-Home Meal Solution Decision 消費者對於外食消費在意因素 產品品質 用餐環境 服務品質 資料來源: FMI, 1999 消費者對於中食消費在意因素 方便性 (convenience features) 食品品質 (product quality: fre