商务翻译-IntroductionI分解.ppt

Business Translation Tel: E-mail: jnuamy@163.com What’s Business Translation? How to teach? How to learn? How to assess? You may want to know: TG BT : Translation in general: All activities concerning turning from one language to another, including business translation Business translation: Business texts (specific fields) What’s Business Translation? Business Translation is a practice - oriented elective course which aims to enhance students’ translation competence through intensive translation practice in a great variety of business texts. Business Texts Brand names Business cards Advertisements Enterprise profiles Product descriptions Business correspondences Contracts and agreements Business laws and regulations Documents …… Teaching Plan Introduction Chapter 1 2 Chapter 3 4 Characteristics and Translation of BEVS Chapter 6 Adverts Chapter 9 Brand names Chapter 5 Business Cards Chapter 7 Enterprise Profiles Chapter 8 Product Descriptions Chapter 10 Business Correspondence Chapter 11 Contracts Chapter 12 documents (L/C) How to learn? Sec 6 Sec 4 Sec 2 Sec8 Sec 7 返回 Intensive Practice Extensive Reading Strategies Skills solid S/T language business knowledge 40% Class Performance 10% attendance 30% homework quizzes 60% Final Exam How to assess: The stylistic features of business English 1. Textual types P.14 2. The lexical features P.19 3. Characteristics of Syntax text P.37 4. Translation criteria P.2 1. Textual types P.13 Daily affairs letters 日常事务函件 Notes notices 便条和通知 Memos 备忘录 Business Letters 商务函件 Minutes 会议纪要 Business report 商务报告 Advertisements 商务广告 Agreement or contract 协议/合同 Bills and forms 单据与表格 …… 1. 1 Fixed type 固定格式型 Contracts and Documents: Contract 合同 Letter of credit ( L /C) 信用证 Draft 汇票 Bill of lading (B/L)提单 Certificate of origin 产地证 … 1.2 Informat