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WATER CONSERVATION AND DEMAND MANAGEMENT STRATEGY FOR THE AGRICULTURAL SECTOR TABLE OF CONTENTS Acronyms Executive summary  HYPERLINK \l Intro 1 INTRODUCTION 1.1 Background 1.2 Definitions of water conservation and demand management 1.3 Integrated Resource Planning 1.4 Integrated Water resource Management 1.5 Overview of the development of water conservation and demand management in South Africa  HYPERLINK \l Two 2 WATER CONSERVATION AND DEMAND MANAGEMENT POTENTIAL IN THE SECTOR  HYPERLINK \l Three 3 CHALLENGES TO APPLYING WATER CONSERVATION AND DEMAND MANAGEMENT 3.1 Why s