AudienceAnalysis.docVIP

As the discussion in the previous chapter makes clear, you can’t set achievable goals without persuading various audiences to help you achieve them. Audience analysis means understanding the interests, values, and goals of those people who you want to influence to do something. It is perhaps the most critical and underpracticed skill in management. Success in business communications derives heavily from a ability to provide the framework for a motivated consensus—what organizational behaviorists call participatory management. Often, the course you choose matter less than the degree to which ot