电子纸应用概览.ppt

动态世界World in Motion;世界的要求在不断提高,对公司和消费者来说要求比以往任何时候都要高. The world is more demanding than ever for both companies and consumers. 公司:力求在他们能想到的每一个角落展示他们的品牌,如购物广场,地铁,车站甚至是在电梯里. COMPANIES ：compete to show their brands in every place they can – shopping malls, subways, bus stands, and even in elevators. 但是现今的广告不能引起社会的注意.静态的海报对这个满是其他静态广告模式的世界没有任何效果. However, advertisements are now being ignored by society. Static posters have little effect in a world full of other static ads. 必须有更多的新奇来吸引客户. 那就必须是动态的. There MUST be more to ATTRACT customers. There MUST be motion! ;消费者:如同公司一样,希望能有不同的方式去展现自己. CONSUMERS, just like companies, want ways to differentiate and express themselves. 鞋,提包,衣服等等，十年前后的东西都一样,仅仅在设计上有稍许区别,没有特点. Shoes, handbags, clothing…etc., that were made 10 years ago are the same today, only different in design. Nothing special. 必须有新的方式来体现消费者的新需求. There MUST be a solution to fill the demands of the consumer!;上海意力设计并寻找新的方案为消费者实现将长久的,能支付的,便于携带（无线）的动态的运用于任何曾认为不可能实现的地方. Shanghai EELY Corporation designs and creates solutions for our customer to deliver long lasting, affordable, portable motion (without wires) to places where it was once thought impossible or impractical.;1. What is Ink-In-Motion?;1.无线—电池或太阳能供电 No Wires – Battery or Solar Powered; 第一章:广告应用 Part I - Advertising Applications 可重复使用的EELY EPOP Reusable EELY EPOP ;可重复利用显示器 Reusable EELY EPOP;可以重复利用,可以更换不同的广告海报在显示中心. They are Re-Usable, therefore different advertising posters can be used to fill the middle content. Your own employees can switch the ad in seconds.;麦当劳 McDonald’s 式样: 重复利用 Pattern: Re-Usable; EELY设计工作者可以轻松地重复使用或更换Logo和文字或由你们自己更改. Logos and words can be easily be re-used or changed on our EELY Frame and done by your own employees.; EELY的设计团队能将您所要表达的的公司图片完美地呈现給客户由此能吸引眼球. EELY’s design team will deliver the company image you want and significantly increase the attention to your advertisements!; 第二章-广告运用 Part II - Advertising Applications 为客户定制显示器 Custom EELY EPOP ;定制EELY EPOP Custom EELY EPOP;欧莱