2014届高考英语二轮复习精选：阅读理解68.docVIP

2014届高考英语二轮专题复习：阅读理解 1.Why Doesnt Anybody Copy Apple? Apple’s products are the envy of the world. They have been amazingly successful and are widely imitated, if not copied. The minute Apple launches a product, everyone knows how to compete．This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable. When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built. But what I wonder is why everyone wants to copy Apples products but nobody wants to copy being Apple? I can think of two reasons. Firstly, Apple is not worth copying because its not successful; secondly, Apples success cannot be copied because it is a magical process. There is a great deal of evidence for the first assumption. The idea of Apple being successful is not something reflected in its stock price. Being valued lower than the average company in the SP（标准普尔）500 indicates that to whatever degree Apple was successful in the past, and its not seen by the vast majority of observers as successful in the future. Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation（革新）and then that innovation becomes commoditized（商品化）very quickly, why should one bother? When innovation practitioners are asked what makes Apple successful, the answers regarding the cause of this success border on the mythical. The fabulous part of this assumption is the chief-sorcerer theory of success which places one magician, like Steve Jobs, in charge of casting all the right spells． What about Apples own opinion of what makes it tick? Tim Cook refers to a great team and integration（一体）of hardware, software and services as unique Apple advantages. Its a better explanation. Integration is something that can take a long time, but it is possible with great effort. A few companies are starting to make moves in