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EvolutionoftheRestorationIndustry-BusinessMentors
The Evolution of the Restoration Industry
Topic: General
Author : Rosebrook, P.
Date/Pages Apr 2001 pp. 14-16
I find it absolutely amazing that a person can place a piece of paper into a facsimile machine and
the information from that machine is sent to another, anywhere in the world, within seconds. The
paper that I was holding in my hand can now, in a sense, be thousands of miles away! I can also
turn on my computer and have immediate access to more information in seconds than past
generations encountered in their entire lifetime. Sometimes change is dramatic and immediately
evident, and other times it occurs incrementally and it is not noticed. Many restoration owners
and managers are so busy in their daily operations that they fail to notice and react properly to
changes taking place around them.
It is an exciting time to be a restorer with the industry currently experiencing so many dramatic
changes. Your realization and subsequent reaction to these changes could determine the success
or even the survival of your company. However, the restoration industry continues to provide
incredible opportunities to those that seize them and create proactive plans for success.
There are several factors affecting these changes. The primary changes are being driven by shifts
in the restoration and insurance business cycles. Most of the other changes are the derivatives of
these shifts. All industries follow similar growth patterns and the changes that occur industry-
wide are quite predictable.
Industry growth cycles have four major components: emerging, growing, maturing and declining
markets. Restoration just started a dramatic shift into the maturing phase. This trend began nearly
five years ago and was preceded several years by the insurance industry shifting to a maturing
phase.
Emerging markets are characterized by high prices, minimal recognition of the indust
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