CentralCoastSlingshot.pdfVIP

1 Central Coast Slingshot Summary of Elements for Compact March 15, 2017 Overview Business champions and Workforce Development Board staff from across the Central Coast region met to finalize the regional priorities for the Slingshot Compact. Three priorities were chosen: Health Care Career Awareness Campaign, Specialty Nursing Education, and Community Health Worker Training. Current capacities that could be linked and leveraged to support implementation were identified for each priority, along with areas for investment of Slingshot funds. In addition, decisions were made about how the regional Slingshot partnership and each of the priority-area Action Teams would be structured and supported in implementation. Regional Priority: Health Care Career Awareness Campaign • Elements of the Regional Campaign: Information (e.g., diversity of careers, career pathway requirements, employer profiles, job profiles), promotion (e.g., collateral material, multiple communications strategies, events), and experiences (e.g., workplace tours, classroom guest speakers, internships and other workplace experiences). • Resources that could be leveraged in implementation: Monterey County (combine current marketing efforts by individual businesses/hospital systems; tap into Central Coast HR Council; expand on effective Salinas Valley Hospital program model; leverage CSUMB marketing efforts); Santa Cruz County (combine current marketing efforts of Kaiser/Dignity/PAMF/Community Health Centers, leverage Medical Society program model and UCSF internship model, reinvigorate Cabrillo Community College efforts, leverage efforts of small non-profits centered in Watsonville); San Luis Obispo County (leverage Career Pathway Trust efforts); Santa Barbara County (Leverage Santa Maria area efforts around promoting career pathways; all Counties (connect and leverage all community college marketing efforts, connect and leverage all WDB career-oriented resources