Chapter3SellingontheWebRevenueModelsandBuilding.pptVIP

Chapter 3:Selling on the Web: Revenue Models and Building a Web Presence;Objectives;Objectives (continued);Revenue Models;Computers and Consumer Electronics;Books, Music, and Videos;Luxury Goods; Clothing Retailers;Flowers and Gifts;Digital Content Revenue Models;Advertising-Supported Revenue Models;Web Portals;Advertising-Subscription Mixed Revenue Models;Advertising-Subscription Mixed Revenue Models (continued);Fee-for-Transaction Revenue Models;Fee-for-Service Revenue Models;Fee-for-Service Revenue Models (continued);Revenue Models in Transition;Advertising-Supported to Advertising-Subscr