4.1全球化消弭時間與地理障礙.pptVIP

文化向度 低情境文化 大多數人們對某件事情或某個現象的瞭解源自於文字或語言。 高情境文化 大多數人們對某件事情或某個現象的瞭解源自於情境暗示。 霍夫斯德四個文化向度模式 個人主義╱集體主義 人們間的社會關係有多麼緊密或鬆散。 權力距離 人們對權力不平等的接受度有多高。 霍夫斯德四個文化向度模式（續） 避免不確定性 人們希望確定性的程度有多強。 男性氣概╱女性特質 人們對於男女特質的刻板印象的看法有多強烈。 GLOBE專案模式 權力距離 避免不確定性 組織集體主義 團體內集體主義 性別平等 專斷性 未來導向 績效導向 人性導向 文化的其他向度 語言 人際距離 時間導向 單工時間 一次只做一件事情 多工時間 一次做很多事情 宗教 問題？ 不同文化的人對於商業交談時的適當人際距離有不同的看法。這個非語言行為稱為： 單工時間 多工時間 人際距離 型 A行為 The correct answer is “A” – e-commerce. See slide 4-6. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* The correct answer is C - geocentric Page: 117 LO: 2 Difficulty: Moderate AACSB: 1, 5, 6 BT: Application Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* Macquiladoras – manufacturing plants allowed to operate in Mexico with special privileges in return for employing Mexican citizens Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* Greenfield venture - foreign subsidiary that the owning organization has built from scratch Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* The correct answer is “A” – maquiladora Page: 119 LO: 3 Difficulty: Moderate Rationale: This is an example of outsourcing. AACSB: 6, 13 BT: Application Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* Quotas are designed to prevent dumping – the practice of a foreign company’s exporting products abroad at a lower price than the price in the home market – or even below the costs of production – in order to drive down the price of the domestic product Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* The correct answer is “A” Page: LO: 5 Difficulty: Moderate Rationale: This applies the definition of embargoes. AACSB: 5, 6 BT: Comprehension Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* The correct answer is “C”