LogoStyleGuide.PDFVIP

Logo Style Guide 25 Contents University of Pennsylvania’s Logo 2 Other University Symbols 4 Colors 5 Typography6 The Stationery 7 Business Cards 8 Letterhead 9 Sample of Letterhead 11 Guide to Using Letterhead12 Envelope 14 Advertising and Publications 16 University School’s Logos 19 Business Cards 20 Letterhead 21 Advertising and Publications with School Logos 25 2 LOGO STYLE GUIDE General Logos The logos in this section are the primary graphic elements of the University branding program. Consistent application and precise production of the logos will identify and reinforce public awareness of the University, its schools, departments, and other areas. When the logos are used properly with the other elements of the identification program, a unique and effective visual style can be established. The logos and their treatment described in the following pages are: the official Penn logo and the official logotype, the various school logos and samples of applications. Reproduction quality copies and digital images of the logo may be obtained through Publication Servicess at 215-898-4838 or /publicationservices. All materials using the Penn logo must be approved by University Communications by calling 215-898-8721. Please allow two working days for all requests. LOGO STYLE GUIDE General 3 The Penn Mark The University Shield The University of Pennsylvania logotype The top edge of the University Shield aligns the top edge of the Penn Mark The bottom edge of the University Shield aligns the bottom edge of the University of Pennsylvania logotype For smaller formats this logo can be used with the University of Pennsylvania logotype as a separate element. x The width of the Penn Mark equals the width of the University o