湘西旅游业开发战略研究.docVIP

PAGE   PAGE \* MERGEFORMAT 13 湘西旅游业开发战略研究 摘 要：湘西旅游资源数量多,品位高,种类各异。本文对湘西旅游现状采用了SWOT分析，由此可知对湘西旅游发展进行正确的战略匹配是开发利用旅游资源和发展旅游业的重要前提。本文在详细地分析了湘西旅游资源的内部条件和外部环境基础上,探讨了湘西旅游开发的机遇和挑战,并提出了融入大湘西旅游圈，使区域旅游形象更加饱满,从而吸引更多不同类型,不同层次的旅游者；另外也提出了开发湘西旅游长廊的构想，实施区域协作，优化旅游区的旅游资源和交通条件,培育区内旅游景区的旅游功能,充分发挥资源的组合优势,以统一的旅游形象和一致的宣传口号面对旅游者,使之成为湘西旅游业的核心带,共同打造湘西旅游走廊的优质形象；最后也提出以“农家乐”形式因地制宜打造区域民族旅游品牌等一系列对策和建议。 关键词：湘西；SWOT；开发对策；旅游业 Strategic Research on Tourism Development in Western Hunan Abstract: the western Hunan has plentiful tourism resources, with high quality and different types. This article has used the SWOT analysis to the tourism of western Hunan, thus it may be known that a correct strategy matching is the important premise of the development and utilization in developing tourism industry. Based on a detailed analysis of the tourism resources in western Hunan internal conditions and external environment, this paper gives us a series of countermeasures and suggestions such as :discussing the opportunities and challenges of tourism development in western Hunan, proposing making into the Big Tourist Circle of western Hunan, causing the region traveling image to be fuller, thus it attracts more different types and level tourists ;otherwise it develops the conception of the corridor of western Hunan tourism, implementing the region cooperation, optimizing the tourism resources of the tourism area and the traffic conditions, with the same tourism image and Propaganda slogan to face tourists , making it to become the core belt of the western Hunan and making the corridor of the western Hunan tourism to be high quality image, at last this paper also provides a new way named “Nongjiale (happiness in village household)”,according to local conditions to build national regional brands . Key words: western Hunan；SWOT；development strategies； tourism 湘西地处连接云贵高原的武陵山区，位于湖南省西部，总面积1.5万多平方千米，总人口260多万，其中土家族和苗族人口占总人口的2/3。辖龙山、永顺、保靖、古丈、花垣、泸溪、凤凰7县和吉首市，与湖北、贵州、重庆三省市接壤，素为“湘、鄂、渝、黔咽喉”之地。这里有着丰富的旅游资源，山川秀美，风光奇特，丛林溪涧、