基于微信的生活服务平台的设计学位论文.docVIP

 PAGE XXII JIU JIANG UNIVERSITY 毕 业 设 计 题 目 基于微信的生活服务平台的设计 与实现 英文题目 Design and Development of Life Service Platform Based on the WeChat 院 系 信息科学与技术学院 专 业 教育技术学 姓 名 黄贤桂 班级学号 A103120 指导教师 张亚珍 二Ο一四年六月 信息科学与技术学院学士学位论文  PAGE 61 摘 要 随着通信技术的发展和智能设备的普及，移动互联网在近两年发展迅猛，新兴的移动社交软件“微信”逐渐走进了手机用户的生活，深受全国数亿用户的欢迎。随着微信版本的不断更新，微信也从单纯的聊天应用逐变成媒体信息、游戏娱乐、生活服务、电子商务为一体的多功能综合型平台。微信不仅改变了人们的生活方式，也对移动互联网的发展产生了重大的影响。如何用好移动互联网，特别是利用好微信平台，让它们更好地提供各种生活服务，成为摆在人们面前的一个新课题。 本文梳理了在移动互联网环境下网络营销的特点、现状以及微信带来的影响，介绍了当前微信公共平台的各种功能，阐述了利用微信公众平台搭建生活服务平台的设计思路，并提出了相应的技术解决方案。在微信公众平台的开发模式下，采用了PHP、MySQL 等编程语言实现了本系统系统，并满足了商家在微信平台上营销的基本需求。 关键词：微信，生活服务，移动互联网，网络营销，超文本预处理器 Abstract With the development of communication technology and the popularity of smart devices, mobile Internet is developing rapidly in recent years, emerging mobile social software WeChat has gradually entered the mobile phone users life, by the country hundreds of millions of users. With the WeChat version of the constantly updated, WeChat from a simple chat application by media information becomes, games and entertainment, life services, e-commerce is a multifunctional integrated platform. WeChat not only changed peoples way of life, but also for the development of mobile Internet has had a major impact. How to make good use of the mobile Internet, especially good use of the WeChat platform that allows them to provide better services a variety of life, before the people to become a new topic. This paper reviews the impact in the mobile Internet environment network marketing characteristics, current situation and WeChat brought introduces various features current WeChat public platform, described the use of WeChat public platform to build life service platform design ideas, and the corresponding technical solutions. In the WeChat public platform development model, using PHP, MySQL and other