ian必胜客终稿.pptVIP

;;Pizza Hut;Brand positioning(品牌定位) Pizza Hut and McDonald‘s, KFC has a distinct difference on brand positioning;Brand promotion （品牌推广）Pizza Hut relying on a strong financial and planning capacity in the new millennium to complete an unprecedented branding,;Experiential Marketing （营销体验）Every Pizza Hut restaurant is full leisure atmosphere, it brings to customers the experience of the senses;Happy Food（欢乐美食） Pizza Hut is always seeking innovation in the food, in quality management is very strict.;Local Strategies（本土化策略） Material localization Product localizationTalented person localization ;Pizza Hut’s;Faced with different people, Pizza Hut tried different methods and strategies to attract customers. 针对不同的人群必胜客 采取了不同的措施来吸引顾客。;2 . For kids : Hold the new style of theme activities Easter ~~Do eggs by yourself.;4. For college students: It give the college students 80 percent discount . ; Pizza Hut’s Promotion Strategy;;The service characteristics;Distance service（距离式服务）;Three “what”:;2.what is disadvantage of distance service?;Pizza Hut Main Product--Pizza;Since 1958, Pizza Hut began the tradition of thin Pi Bisa(传统薄皮比萨), Pizza Hut through continued efforts to fine each of a pizza, and continue to develop new products to meet every consumer taste. Today, the iron plate pizza(铁盘比萨),boundless pizza(无边比萨) and Chi heart pizza(芝心比萨）, the three main products have been loved by millions of consumers around the world, while other brands of pizza as a measure of the quality standards. ;Iron plate pizza; Pizza Hut The Other Product;Pizza Hut’s variety of snack categories,it met the needs of various groups. Drinks;Cakes:;Snack:;;Thank You!