广告英语术语创作用语.docVIP

广告英语术语——创作用语 关键词：  HYPERLINK /design0_0_0_replies_desc_0-1-%D3%A2%D3%EF-0-115-2-0.html \t _blank 英语  HYPERLINK /design0_0_0_replies_desc_0-1-%B9%E3%B8%E6-0-115-2-0.html \t _blank 广告  HYPERLINK /design0_0_0_replies_desc_0-1-%CA%F5%D3%EF-0-115-2-0.html \t _blank 术语  HYPERLINK /design0_0_0_replies_desc_0-1-%D3%C3%D3%EF-0-115-2-0.html \t _blank 用语  HYPERLINK /design0_0_0_replies_desc_0-1-%B4%B4%D7%F7-0-115-2-0.html \t _blank 创作 广告讯息advertising message艺术art艺术方向art direction艺术家artist美术总监art director大创意big idea头脑风暴法brainstorming传播媒介communications media概念化conceptualization方案人员copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking信息性informational法官judge指定mandatories讯息战略message strategy非文字nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques声频audio艾耶1号式Ayer No.1利益式标题benefit headlines正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿comprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical commercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio perso