ModernAds111Lucy.pptVIP

;Warming-up questions 1 Look at the pictures on p92, what kinds of people will each ad appeal to? 2 What is a successful ad supposed to be?;Step 1 Fast reading ;Introduction: ? __________are always thinking of new ways to get____________________to customers. Advertising: ? The_________of ads: to reach _________by telling them about the price or _____________of the products or services. ? The characteristic of the successful ads: It makes people feel that the product or service will _________________. One __________of advertisers: meet peoples __________ Prod