02 Hofstede’s Cultural Dimensions.pptVIP

Hofstede’s Cultural Dimensions andNational Culture;National level Regional / Ethnic / Religious / Linguistic affiliation level Gender level Generation level Social Class level Organizational / Corporate level;Geert Hofstede (Dutch) - Well known for his “Four Dimensions of Cultural Variability.” These include: Uncertainty Avoidance Power-Distance Masculinity-Femininity Individualism-Collectivism (Quantity vs. Quality of Life);The extent to which a society feels threatened or is comfortable by uncertain and ambiguous situations. STRONG Uncertainty Avoidance WEAK Uncertainty Avoidance ;Unce