价值共创研究述评：内涵、演进与形成机制.docVIP

价值共创研究述评：内涵、演进与形成机制 Service Science and Management 服务科学和管理, 2016, 5(1), 1-10 Published Online January 2016 in Hans. A Critical Review on Value Co-Creation: Connotations, Evolution and Mechanisms Yazhong Yuan, Guanjing Hu* School of Geography and Tourism, Guangdong University of Finance and Economics, Guangzhou Guangdong thththReceived: Dec. 15, 2015; accepted: Jan. 9, 2016; published: Jan. 12, 2016 Copyright ? 2016 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). Abstract As a new pattern of value creation, value co-creation has become one of the hot topics in the do-mestic and foreign academic circles in recent years, many researchers have been carrying on it from many perspectives. From the existing research literature, however, the concept of value co-creation is still vague, the research content is complex and the definition is not clear, its ante-cedents, consequences and formation mechanisms have not yet formed a general consensus. Based on the literature review, the connotation of value co-creation is explained first, and its status and function from three types of dominant logic are combed. Second, three types of research para-digms on value co-creation are analysed comparatively, and the formation mechanisms of value co-creation is presented. Finally, we propose the directions for future research by summarizing the shortcomings of the current research. Keywords Value Co-Creation, Goods-Dominant Logic, Service-Dominant Logic, Customer-Dominant Logic, Formation Mechanisms 广东财经大学地理与旅游学院，广东 广州 * 通讯作者。 文章引用: 袁亚忠, 胡观景. 价值共创研究述评: 内涵、演进与形成机制[J]. 服务科学和管理, 2016, 5(1): 1-10. 袁亚忠，胡观景 收稿日期：2015年12月15日；录用日期：2016年1月9日；发布日期：2016年1月12日 摘 要 价值共创作为一种新型的价值创造模式，近年来已成为国内外学术界研究的热点之一，众多学者从各自角度对价值共创进行研究。但从现有研究文献来看，价值共创的概念还比较模糊，研究内容庞杂，界定不清，影响因素、产生结果以及形成机制尚未形成普遍共识。本文在文献梳理的基础上，首先对价值共创的内涵进行阐释，梳理价值共创在三种逻辑演进中的地位和作用；其次对价值共创的三种研究范式进行比较分析，在由此提出价值共创