台灣IBM 行銷管理與策略 - 無標題文件.ppt

台湾IBM 行销管理与策略;企研一丙 郭绍琪;一、前言;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;Market Intelligence;企研一丙 林基顺;IBM Marketing Management;一、行销管理之理论定义;行销管理所面对的各种需求状态;行销管理的演进;Mission of IBM Marketing;IBM行销管理系统之主要内涵;Customer Marketing selection;Customer competitive positioning;Value proposition;Offering Managemen