南京财经大学营销和物流管理学院.pptVIP

;Part 1 Introduction;Part2 The relevant theories and literature review;;Jiang Minghua and Guo Lei(2003)made an empirical research on store image and perceived quality of manufacturer-owned brand. Wu Changshun and Fan Shiping (2004) studied the factors which affected the image of department store and supermarket. Wang Yafei and Yu Kunzhang(2006) explored the effect of store image on consumer behavior. Wang Haiqun (2006)made an empirical research on customer satisfaction and customer loyalty, pointing out that the store atmosphere, location, facilities, prices and services affected consumer behavior. Chih-Hon Chang and Chia-Yu Tu (2005,Taiwan)studied the effect of brand image on customer satisfaction and customer loyalty in service industry.;Store image Product Convenience Service Activities;;（4）Study design and data analysis ;;（3）Correlation Analysis;;;;;;;;Table1 The hypothesis of CT correction model based on department store industry ;;Conclusion and Future;(4)The department store brand image has a positive relationship with consumer loyalty, but the degrees of dimensions influence is different. Service quality has the strong influences to the customer loyalty. (5)The department store brand image has a positive relationship with consumer satisfaction, but the degrees of dimensions influence is different. Shopping environment has the strong influences to the customer satisfaction among the various dimensions. (6)In the process of the influence between department store brand image and customer loyalty, customer satisfaction is a intermediary function. The brand image not only influences customer loyalty directly , but also has a indirect impact on consumer loyalty through customer satisfaction. ;2.Research limitation ;主要参考文献;;[19] Michael T .E.,2000, “Brand and Retailer Loyalty:Past Behavior and Future Intertions” Journal of Product and Brand Management,9(2),pp.120-127. [20] Chang Chih-HonChia-Yu Tu., 2005, “Exploring Store Image,Customer Satisfaction and Cu