商务信函写作概览.PDFVIP

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商务信函写作概览

Unit 1 An Overview of Business Letter Writing 商务信函写作概览 It is a valuable business asset to be able to write effectively. One reason is that a great deal of business is conducted via writing. With the wide use of fax and recent development of EDI牞 more and more writing is involved in every part of business. Another reason is that effective business letter writer can use their writing skill to help increase their companys sales and profits by building up good relations with customers牞 employees牞 and the public. In addition牞 proficiency in writing gives the man or woman in business a personal advantage over less capable writers and contributes substantially to his or her selfconfidence牞 which is a necessary quality for business success. 11..11   TThhee PPrriinncciipplleess ffoorr EEffffeeccttiivvee WWrriittiinngg In your English business letter writing牞 you need to learn and apply certain principles to effectively communicating with others. These writing principles can be summed up as 7Cs牞 i. e. Completeness牞 Clearness牞 Conciseness牞 Consideration牞 Courtesy牞 Concreteness and Correctness. 1. 1. 1 Completeness A practical English writing is very successful and highly effective well only when it contains all the necessary information to the readers 牗 the counterpart or the public牘 and answers all the questions and requirements put forward by the readers. See to it that all the matters are stated or discussed牞 and all the questions are answered or explained. 1 For instance牞 when the buyers write a letter to accept an offer that the sellers made牞 the buyers must state his condition of acceptance in detail or quote the evidences of the offer. In order to verify the completeness of what you write牞 five Ws 牗 who牞 what牞 where牞 when and why牘 and one h 牗 how牘 should be used. For example牞 if what you write is a letter of order牞 you should make

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