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商务信函写作概览
Unit 1
An Overview of Business
Letter Writing
商务信函写作概览
It is a valuable business asset to be able to write effectively. One reason is that a great deal of
business is conducted via writing. With the wide use of fax and recent development of EDI牞 more
and more writing is involved in every part of business. Another reason is that effective business letter
writer can use their writing skill to help increase their companys sales and profits by building up good
relations with customers牞 employees牞 and the public. In addition牞 proficiency in writing gives the
man or woman in business a personal advantage over less capable writers and contributes substantially
to his or her selfconfidence牞 which is a necessary quality for business success.
11..11 TThhee PPrriinncciipplleess ffoorr EEffffeeccttiivvee WWrriittiinngg
In your English business letter writing牞 you need to learn and apply certain principles to effectively
communicating with others. These writing principles can be summed up as 7Cs牞 i. e. Completeness牞
Clearness牞 Conciseness牞 Consideration牞 Courtesy牞 Concreteness and Correctness.
1. 1. 1 Completeness
A practical English writing is very successful and highly effective well only when it contains all
the necessary information to the readers 牗 the counterpart or the public牘 and answers all the questions
and requirements put forward by the readers. See to it that all the matters are stated or discussed牞 and
all the questions are answered or explained. 1 For instance牞 when the buyers write a letter to accept
an offer that the sellers made牞 the buyers must state his condition of acceptance in detail or quote the
evidences of the offer.
In order to verify the completeness of what you write牞 five Ws 牗 who牞 what牞 where牞 when
and why牘 and one h 牗 how牘 should be used. For example牞 if what you write is a letter of order牞
you should make
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